Can you believe it? PIXI is officially 25 years old! For a quarter of a century, PIXI has been serving up glow-enhancing, skin-loving formulas that make us look effortlessly radiant. Known for its skincare-meets-makeup innovations, PIXI has been a staple in beauty bags around the world, delivering products that make you look like you, only better.
PIXI was founded in 1999 by Petra Strand, a Swedish-born makeup artist with over 25 years of experience. As a busy mum of four, Petra knew first hand the need for multitasking, flaw-fixing, and youth-enhancing products that work on the go. Her vision? Beauty that’s effortless, effective, and packed with skin-loving ingredients. From the start, PIXI was all about creating innovative, botanical-infused formulas designed to bring out the best in your skin.
Her very first product was the cult favourite Glow Tonic which is an exfoliating facial toner that sweeps away dead skin cells to help unclog pores and banish dry patches for clearer, healthier, brighter-looking skin. Fast-forward 25 years, and PIXI is still leading the way with hero products and exciting new launches that enhance your natural beauty and bring that glow from within.
"Pixi is all about youth-enhancing multipurpose products to make you look like you, only better." - Petra
Now, let’s have a look at 5 of PIXI's hero faves and newbies; the holy grails that have stood the test of time and the new products about to become absolute must-haves.
PIXI Glow Tonic With 5% Glycolic Acid
If you haven’t tried PIXI Glow Tonic, are you even a skincare lover? This award-winning toner is the OG glow-giver, thanks to 5% Glycolic Acid, which gently exfoliates, unclogs pores, and leaves your skin looking brighter and more refined. The formula is alcohol-free (so it won’t strip your skin) and packed with Aloe Vera to hydrate and Ginseng to energise. One sweep across your face, and you’ll see why beauty lovers can’t live without it.
"This toner gently accelerates cell renewal to reveal a brighter, glowing complexion." Petra
PIXI Lip Tone pH Reactive Lip Gloss
A lip gloss that adjusts to your unique pH? Yes, please! This genius new formula transforms into a custom shade that enhances your natural lip colour while delivering next-level shine. Not only does the PIXI Lip Tone pH Reactive Lip Gloss make your lips look insanely pretty, but it’s also loaded with moisturising ingredients, so they feel soft and hydrated all day. Choose from dreamy shades like SnowPearl (a shimmering glow) or PinkPatina (a soft pink shimmer) and prepare for some serious your-lips-but-better magic.
"This gloss works with lips' pH level to give a glossy tint that’s an enhanced version of your own lip colour." Petra
PIXI Fortifeye Toning & Lifting Hydrogel Eye Patches
Say goodbye to tired, puffy eyes with these iconic cooling hydrogel patches that are here to save the day. Infused with Botanical Collagen to smooth and plump, Peptides to tone, and Caffeine to wake up your under-eyes, these PIXI Fortifeye Eye Patches are basically a full night’s sleep in 10 minutes. Pop them on before makeup, after a long flight, or whenever you need to fake being well-rested. Pro tip: keep them in the fridge for an extra cooling effect!
"These patches infuse the delicate under-eye area with hydration and give an instant pick-me-up." Petra
PIXI Lip Blush Lip Stain Pen
For that effortless, just-bitten lip look, meet the new PIXI go-to lip stain. The water-based formula glides on like a dream, leaving behind long-lasting, sheer-but-buildable colour that won’t budge. The marker-pen tip makes it easy to define, fill in, or even use as a lip liner for a fuller look. Whether you go for a soft nude like Purity or the perfect red like Love, this PIXI Lip Blush Lip Stain Pen is low-maintenance beauty at its finest.
"This tint works amazingly as both a long-lasting lip colour and smudge-proof lip liner." Petra
PIXI On-The-Glow Base Foundation Moisture Stick
Think of this as your foundation, skincare, and glow-booster all in one. The PIXI On The Glow Base is a hydrating, buildable balm that blurs, brightens, and evens out your complexion without feeling heavy or cakey. This PIXI newbie is infused with skin-loving pigments to enhance your natural beauty while keeping things breathable and fresh. You can find your perfect match or mix two for a custom-blended finish. It’s dewy-skin perfection in a swipe, and we’re obsessed.
"One swipe of this tinted moisturiser in a stick instantly perfects complexion & deeply hydrates." Petra
After 25 years of glowing skin, PIXI isn’t slowing down anytime soon, and we’re so here for it. From game-changing skincare to effortless makeup, PIXI continues to make beauty fun, fresh, and totally wearable. If these five heroes and newbies are anything to go by, we can’t wait to see what they come up with next!
Shop your PIXI favourites now!
