brand

Sweed Beauty

Experience the ultimate in false lashes with SWEED, the go-to brand for makeup artists worldwide. Their signature “No-lash lash” is a staple in every artists kit. A trailblazer in the eye category, celebrated for their award-winning Mascaras and Eyelash Growth Serum.

Sweed is known for its clean products with professional performance that enhance your natural beauty. Sweed was born after years of profound research, and the collection is now extended with new makeup staples. Makeup artist and founder, Gabriella Elio crafts innovative products she felt were missing in the market in order to achieve her signature and timeless “no makeup-makeup” style. Sweed is a vegan and animal friendly brand.