As we look back on 2024, beauty was all about effortless elegance, playful experimentation, and fresh takes on timeless looks. From radiant skin to modern hair and makeup, these top trends took centre stage throughout the year. Let’s revisit the hottest beauty trends of 2024.
Sun-Kissed Glow
In 2024, the sun-kissed glow wasn’t just about the face, it was a full-body affair. The trend embraced luminous, bronzed skin that looked healthy and radiant, as if kissed by the sun. Self-tanning drops, gradual tanning lotions, and shimmer-infused body oils were the ultimate tools for achieving that golden glow.
Exfoliation and hydration were key to making the tan look seamless and natural. Body scrubs and rich moisturizers prepped the skin, while tan enhancers and glow-boosting body creams added depth and dimension. Highlighters weren’t reserved for the face either; collarbones, shoulders, and even legs received a touch of shimmer to catch the light. Whether it was a subtle golden tint or a deep bronze, the focus was on looking sun-drenched without the UV damage.
TAN-LUXE The Face Illuminating Self-Tan Drops/NUXE Huile Prodigieuse Gold Shimmer Oil/Vita Liberata Body Blur
Bouncy Blowout
The timeless glamour of a bouncy blowout dominated in 2024. Voluminous, healthy hair stole the show, with movement and shine taking centre stage. Gone were the days of stiff, overstyled waves, instead, soft, touchable 'old money' curls became the ultimate goal.
High-quality round brushes and heat protectant sprays were staples for achieving this look while keeping locks healthy and glossy. For those pressed for time, modern blowout bars or hot air stylers delivered salon-quality finishes at home. A side part added drama, while a centre part brought a fresh, youthful vibe.
ghd Duet Blowdry Volumising Hair Dryer Brush/Kérastase Elixir Ultime Hair Oil L'Huile Originale/Moroccanoil Finish Luminous Hairspray
Lip Oils
Lip oils truly had their moment in 2024, and for good reason. These hybrid products combined the hydration of a balm with the subtle shine of a gloss, making them a favourite among low-maintenance beauty lovers. The trend leaned towards juicy, translucent shades that enhanced natural lip color while keeping them soft and supple.
Formulas packed with nourishing ingredients like jojoba oil, hyaluronic acid, and vitamin E topped everyone’s must-have lists. Whether it was a hint of pink, a pop of berry, or a warm peach, lip oils proved versatile and ideal for any occasion. Bonus: they were easy to reapply without a mirror.
NUXE Reve De Miel Honey Lip Care Oil/Kash Beauty Lip Oil/Stila Heaven's Dew Gel Lip Oil
Fluffy Brows
Brows continued to be a focal point in beauty, and the fluffy brow trend remained strong throughout 2024. The look was polished yet natural, think full, feathery brows with a defined shape. Enhancing what you’ve got with a soft touch, rather than overly dramatic arches or blocky shapes, was key.
To master the look, brow gels and waxes with strong hold lifted and set hairs in place. Precise pencils or powders were used to fill in sparse areas, creating brows that framed the face beautifully without looking overdone. Paired with the Sun-Kissed Glow, fluffy brows became the epitome of minimalist chic.
Stila Stay All Day Waterproof Brow Colour/Inglot Ultrastrong Brow Shaping Gel/e.l.f. Instant Lift Brow Pencil
Blusher
Blusher made a major comeback in 2024, and it was more playful than ever. From bold berry shades to soft peaches and even bright pinks, blush became the secret weapon for waking up complexions and adding a youthful flush. Placement and technique took centre stage.
Blush wasn’t just applied on the apples of the cheeks but was also swept up toward the temples for a lifted effect. Draping, a technique that blended blush seamlessly into contour, gained popularity. Cream and liquid blushes stole the spotlight for their blendable, natural finishes. In 2024, more was definitely more when it came to blush.
PIXI On-The-Glow Blush/Kevyn Aucoin Color Stick Blush/Made By Mitchell Blursh
From glowing skin to playful pops of colour and effortless hair, 2024 redefined beauty with trends that celebrated individuality and confidence. Which one was your favourite? Let us know which looks made your year unforgettable!
