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Rimmel London

Eugene Rimmel and his father set up the House of Rimmel in London, in 1834. Evolving from a perfumery, the brand swiftly gained popularity for its pioneering contributions to cosmetics, notably introducing the first non-toxic mascara – a game-changer in eye makeup. In the heart of London, the city itself became the playground for Rimmel London's innovative spirit. London makes its own rules. Self-expression; it’s what makes you, you. That’s why Rimmel London love make-up. It lets us be who we want to be. Everyone has a right to express themselves, we just choose different make-up to do it. At Rimmel London, they're not here to define your look. They innovate to take you there. Every shade, texture and eye flick dare you to find your beauty boundaries. Then stride beyond them. From bestselling mascaras and eye products, to face, lip and nail products, you will be sure to express yourself when you get your hands on these products. LIVE THE LONDON LOOK!

Rimmel London's Bestsellers

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Unleash Bold Drama with Thrill Seeker Mascara in Pitch Black – A TikTok Trendsetter!

Rimmel London's Volume Thrill Seeker Mascara in the shade Pitch Black is the ultimate tool for voluminous lashes that demand attention. As the newest addition to the Thrill Seeker mascara range, this dynamic formula has taken TikTok by storm. With its intense black hue, this mascara creates a bold and dramatic look that's perfect for any occasion.

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Rimmel London

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Rimmel London: A Legacy of Beauty Since 1834

Rimmel London have been in the business of self-expression since 1834. Embraced across eras, Rimmel London's iconic products, like Moisture Renew Lipstick and Stay Matte Pressed Powder, have made their mark. With its roots firmly planted in London's vibrant culture and its eyes set on the future, Rimmel London continues to redefine beauty standards and empower individuals to express their unique style through its innovative and trendsetting products.