Joico Professional HKP Protein

Joico Professional HKP Protein is an essential tool for achieving flawless hair color and texture results. This powerful treatment is a liquid form of human hair keratin, specifically formulated to enhance the effectiveness of chemical services such as color, perming, and straightening.

When used with color treatments, HKP Protein helps to equalize porosity across the hair strand. This ensures that color is distributed evenly from scalp to ends, resulting in a longer-lasting, more vibrant hue. With HKP Protein, your hair retains its rich, glossy finish and your color appears even, eliminating the issue of patchiness or uneven application.

For perming and straightening services, Joico Professional HKP Protein strengthens the hair’s structure, promoting better texture patterns that are more durable and long-lasting. It helps to reduce damage that can occur during the chemical process, leaving hair healthier and more resilient.

This product is ideal for both professionals and home stylists looking to achieve superior results, whether they’re refreshing color, enhancing texture, or ensuring that the hair remains healthy despite chemical treatments.