Pureology Hydrate Shampoo

Pureology Hydrate Shampoo is a highly concentrated colour protection shampoo, meaning you only need to use a small amount for brilliant results. This hydrating shampoo for dry hair doesn't strip your hair colour. It's infused with essential moisture and soothes with its signature aromatherapy blend of Ylang Ylang, Bergamot and Patchouli scents and the formula is completely vegan.
The shampoos hydrating, sulfate-free formula gives your hair superior hydration and extraordinary colour protection while leaving it touchably soft. Pureology Hydrate Shampoo features advanced Hydrating Micro-Emulsion Technology which deeply hydrates to revitalize dry hair and enhance colour radiance. Extracts of Jojoba, Green Tea and Sage condition. Multi-weight proteins of Soy, Oat and Wheat help strengthen, rebuild and repair, while Pureology's exclusive AntiFade Complex® protects colour vibrancy for radiant tones

Hair type:
Medium to thick dry hair

Free from:
Sulfate-free, Vegan, Cruelty Free

Apply a small, coin-sized amount to wet hair and lather. Rinse. Repeat if necessary. For best results, follow with Pureology Hydrate Conditioner.

Jojoba Oil: A natural oil derived from the seeds of the jojoba plant, it closely resembles the natural oil (sebum) produced by our skin. In shampoos, it's used for its moisturizing properties, making hair soft and shiny.

Green Tea Extract: Known for its antioxidant properties, green tea extract can help protect the hair from environmental damage.

Peppermint Extract: Often used for its invigorating and refreshing properties, peppermint extract can also stimulate the scalp and provide a cooling sensation.

Glycerin: A humectant that draws moisture into the hair, helping to keep it hydrated.

AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, GLYCOL DISTEARATE, GLYCERETH-26, DECYL GLUCOSIDE, SODIUM ISETHIONATE, COCONUT ACID, PARFUM / FRAGRANCE, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, POLYQUATERNIUM-7, SODIUM CHLORIDE, AMODIMETHICONE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, CARBOMER, LINALOOL, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, GLYCERIN, LIMONENE, TRIDECETH-12, GERANIOL, BENZYL ALCOHOL, SODIUM BENZOATE, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, PHENOXYETHANOL, SODIUM ACETATE, SALICYLIC ACID, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ISOPROPYL ALCOHOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CITRIC ACID, BENZOPHENONE-4, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, TOCOPHERYL ACETATE, ASCORBIC ACID, BUTYLENE GLYCOL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, MELANIN, PENTYLENE GLYCOL, ROSA CENTIFOLIA EXTRACT / ROSA CENTIFOLIA FLOWER EXTRACT, TOCOPHEROL, ETHYLHEXYLGLYCERIN, ALOE BARBADENSIS EXTRACT / ALOE BARBADENSIS LEAF EXTRACT, SODIUM HYDROXIDE

Q: What is Pureology Hydrate Shampoo?
A: Pureology Hydrate Shampoo is a concentrated, sulfate-free shampoo designed to hydrate dry, color-treated hair, ensuring that the color remains vibrant while providing the necessary moisture.

Q: How do I use Pureology Hydrate Shampoo?
A: Apply a quarter-sized amount to wet hair, lather, and rinse. For best results, follow with Pureology Hydrate Conditioner or the appropriate Pureology conditioner for your hair type.

Q: Is this shampoo sulfate-free?
A: Yes, Pureology Hydrate Shampoo is sulfate-free, making it gentle on color-treated hair and reducing the potential for color fading.

Q: Can all hair types use this shampoo?
A: While it's specifically formulated for dry, color-treated hair, it can benefit other hair types that need added moisture. However, those with oily hair might find it too hydrating.

Q: How does this shampoo help maintain hair color?
A: Its sulfate-free formula ensures a gentle cleanse that doesn't strip hair of its natural oils or its color. The product also contains ingredients that seal the cuticle, protecting the hair from environmental factors that can cause color fading.

Q: How often should I use Pureology Hydrate Shampoo?
A: You can use it as your regular shampoo whenever you wash your hair. The frequency depends on your hair type, level of activity, and personal preference.

Q: Does this shampoo contain any parabens?
A: Pureology Hydrate Shampoo is formulated without parabens.

Q: Can I use this shampoo with other haircare products?
A: Absolutely! For best results, pair it with the matching Pureology Hydrate Conditioner and any other styling products suitable for your hair's needs.

Q: Will this shampoo help with frizz?
A: By providing hydration to dry strands, Pureology Hydrate Shampoo can help reduce frizz and make hair more manageable.

Pureology is a leader in hair colour care, offering a range of sulfate-free shampoos and conditioners designed to protect and nourish colour-treated hair. With innovative formulas like Pureology Hydrate and Pureology Strength Cure, Pureology delivers vibrant, long-lasting colour while enhancing shine and softness. Every formula is made without animal products or by-products, and Pureology have never tested on animals. Experience salon-quality results at home with Pureology's commitment to sustainability and high-performance haircare tailored for every hair type.