Pureology Pure Volume Shampoo

Pureology Pure Volume Shampoo has a body-boosting formula that infuses hair with airy movement, fullness and extraordinary colour protection without causing any build-up or heaviness. This 100% vegan shampoo features volume-enhancing Wheat Protein and restorative Eucalyptus Leaf Extract to leave hair looking radiant and full of bounce.

The Pureology Antifade Complex® protects your hair so the colour stays looking fresh and luminous. Sunflower Seed, a UV Filter, and Vitamin E fight colour-depleting environmental effects while ensuring lasting shine. This dual-benefit formulas gives you outstanding colour protection and while enhancing hair's volume.

Free from:
Sulfate-free, Silicone-Free, Paraben-free, Mineral Oil-free, Vegan, Cruelty Free

266ml

Apply a small coin-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat. For best results, follow with Pureology Pure Volume Conditioner, with Colour Fanatic Multi-Tasking Leave-In Spray and Style + Protect Instant Leviation Mist.

AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM / FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 / RED 33, POTASSIUM SORBATE

Pureology is a leader in hair colour care, offering a range of sulfate-free shampoos and conditioners designed to protect and nourish colour-treated hair. With innovative formulas like Pureology Hydrate and Pureology Strength Cure, Pureology delivers vibrant, long-lasting colour while enhancing shine and softness. Every formula is made without animal products or by-products, and Pureology have never tested on animals. Experience salon-quality results at home with Pureology's commitment to sustainability and high-performance haircare tailored for every hair type.